CNP launches PRO-40 protein shake with 40 grams per bottle

CNP launched PRO-40, a milk-based shake delivering 40 grams of protein per 500-milliliter bottle. The wholesale report listed chocolate, vanilla and strawberry flavors and said the product came in eight-bottle cases.

Tonnage · published Monday, November 2, 2026 at 1:30 PM ET · 1 min read · 1 source

Runners and volunteers at a race aid station table of cups — Photo: Unknown author / Wikimedia Commons, Public domain license

CNP launched PRO-40, a ready-to-drink milk-protein shake, according to a Tropicana Wholesale product report published Nov. 2. Each 500-milliliter bottle uses milk protein concentrate and skimmed milk and delivers 40 grams of protein, the report said.1

The report listed chocolate, vanilla and strawberry flavors; for chocolate, it gave 21 grams of carbohydrates and 260 calories.1

Tropicana said cases contained eight bottles and identified gym fridges, vending operations and point-of-sale displays as intended retail placements.1

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