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IM8 partners with Care Bears owner on family gummy multivitamins

IM8 and Authentic Brands Group announced a 10-year worldwide partnership to create Care Bears by IM8. The brand is set to start with gummy multivitamins for children and adults in the first half of 2027.

A weekly pill organiser beside tablets and capsules
Photo: Stevepb / Wikimedia Commons, CC0 1.0license

Prenetics said IM8 entered an exclusive, 10-year global partnership with Authentic Brands Group to create Care Bears by IM8.1

The company targeted the first half of 2027 for gummy multivitamins for children and adults. IM8 also plans to add better-for-you sweets, children’s snacks and foods over time.1

The first products target family wellness, so trainers may mainly field client questions about the line.1

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