Pirl launches platform to help fitness studios secure brand deals
Pirl was due to launch publicly Nov. 10 with a marketplace for brand campaigns across studios. The company said it already had thousands of studio partners, and the platform handled contracts and payments.
Pirl was due to launch publicly Nov. 10, Athletech News reported on Nov. 9.1
The platform linked consumer brands with fitness and wellness studios for campaigns across multiple locations. Brands could arrange product sampling, private class buyouts, sponsorships and studio takeovers through the marketplace. The platform handled contracts and payments, matching brands with studios by class type, member demographics and location.1
Pirl said it had thousands of studio partners, including Pvolve, SoulCycle and Strong Pilates. For studios, brand partnerships could add revenue beyond memberships and class packages.1
