Oura Ring 5 to reach Ulta Beauty online Nov. 10, 1,000 stores Nov. 22
The deal also included in-store displays to help shoppers try the ring and find their fit; Ulta called it its first health wearable.
ŌURA announced a retail partnership with Ulta Beauty on Nov. 9. Oura Ring 5 was set to go on sale at Ulta.com Nov. 10 and in 1,000 stores Nov. 22.1
The ring was Ulta Beauty’s first health wearable, with in-store displays planned to help shoppers try it and find their fit.1
The companies said the launch would add wearable wellness technology to Ulta’s assortment, while the ring offered insights on sleep, stress, reproductive health and heart health.1
