gyms & studios

Gym and studio visits rose 1.3% in Q3, HFA reports

Average visits per U.S. commercial fitness facility rose 1.3% year over year in Q3 2026. Boutique studios led the listed segments, ahead of high-volume, low-price gyms and mid-priced gyms.

Three women sitting in a gym
Photo: Brooke Cagle / UnsplashUnsplash License

The Health & Fitness Association (HFA) said average visits per U.S. commercial fitness facility rose 1.3% year over year in the third quarter of 2026.1

Boutique studios led the listed facility types, with visits per location up 1.9%.1 High-volume, low-price (HVLP) gyms rose 1.5%, while mid-priced gyms rose 1.4%.1

The tracker found gains across three of four major facility segments and seven of nine U.S. Census divisions.1 For operators, the segment differences showed that the industrywide average did not reflect every facility type equally.1

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