Pilates leads studio launches as 56% of surveyed brands plan expansion
Xplor Mariana Tek’s report combined Q3 studio-launch data with a survey of 66 customers. Most surveyed customers planned to expand within the next year.
Xplor Mariana Tek said Pilates, Lagree or Megaformer appeared in about 68% of studios launched in Q3. Strength or circuit training ranked second, appearing in 33% of launches.1
The report said 22% of existing studios had added at least one format in the prior 24 months.1
In a survey of 66 Mariana Tek customers, 56% planned to add locations in the next 12 months.1
For boutique operators, the figures offered a view of launch and growth patterns among Mariana Tek customers, not the entire industry.1
