Mariana Tek publishes 2027 boutique fitness trends report
Mariana Tek published its 2027 Boutique Fitness Trends Report, with benchmarks from thousands of studio locations and millions of active members. The company said its 10 insights covered pricing, attendance, retention, new openings and membership trends.
Mariana Tek published its 2027 Boutique Fitness Trends Report, which it said drew benchmarks from thousands of studio locations and millions of active members.1
The company said the report contained 10 insights on pricing, retention, new studio openings and membership trends. It also listed attendance, fill rates, early signs of churn, modality combinations, first-timer attendance and weekday and weekend demand among its topics.1
The report’s stated scope paired operational measures such as attendance and retention with pricing and expansion topics for studio owners.1
